CommCore Blog and News

Posts Tagged: media training

Federal Budget Cuts and Training

The sequester bite is taking a toll on government programs.  According to the NY Times the sequester is temporarily changing the way the government does business.

One example is pulling out of an international space conference held in the US. Read more

How to Stand Your Ground — On Live TV

Senator Elizabeth Warren, D- MA, recently delivered an object lesson in how to effectively stand one’s ground in a tough live broadcast interview.



Appearing on CNBC’s “Squawk Box” to defend her proposed legislation to break up the big banksWarren withstood a barrage of challenging and skeptical – even scolding – questions from several of the program’s hosts by refusing to acknowledge their unrelenting criticisms. Read more

The Communications Gap in Leadership

A new globalstudy of public attitudes by Ketchum Public Relations’ Leadership Communications Monitor reinforces the existence of a gap between organizational leaders and a critical leadership skill – communication ability. Read more

“Spirited” Marketing


 Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.  But that’s not how they roll.  Spirit is like Family Guy when it comes to marketing…nothing is off limits. Read more