I’ll bet a few days ago former PR executive Justine Sacco thought that having only 500 twitter followers was a safe way to stay under the radar. After all, there are almost 150 million people who follow the combined Twitter accounts of Katy Perry, Justin Bieber, and Lady Gaga.
Read more
CommCore Blog and News
Posts Tagged: media training
A&E Can’t Duck This One.
Is anyone really surprised that Duck Dynasty patriarch Phil Robertson gave an interview bashing the gay community? The real story will be how A&E handles the backlash coming from all sides.
Read more
Lessons From the Year’s Worst CEOs
Dartmouth College Business Professor Sydney Finkelstein’s 2013 annual rating of the worst CEOs is illuminating on several fronts.
Turnarounds of ailing companies are high-risk propositions for Chief Executives. Whether it’s making the wrong moves like J.C.
Pitcher Needs Pitchman Relief
Just because you’re a star baseball pitcher doesn’t mean you’re a good pitchman. The New York Mets’ Matt Harvey – on injured reserve and potentially facing Tommy John surgery – needs more than a physical trainer these days.
Read more
Find A Way-It Works
Diana Nyad’s mantra “Find a way” was the inspiration that led to her record-breaking swim from Cuba to Key West. In her post-swim press conference, Nyad cited examples of her various work-arounds, i.e.
Read more
Federal Budget Cuts and Training
The sequester bite is taking a toll on government programs. According to the NY Times the sequester is temporarily changing the way the government does business.
One example is pulling out of an international space conference held in the US. Read more
How to Stand Your Ground — On Live TV
Senator Elizabeth Warren, D- MA, recently delivered an object lesson in how to effectively stand one’s ground in a tough live broadcast interview.
Appearing on CNBC’s “Squawk Box” to defend her proposed legislation to break up the big banks, Warren withstood a barrage of challenging and skeptical – even scolding – questions from several of the program’s hosts by refusing to acknowledge their unrelenting criticisms.
Read more
Storydoing: Storytelling in Action
A blog by Ty Montague in the Harvard Business Review commends the current trend for storytelling as part of marketing, sales and corporate reputation.
Montague’s article is a quick take on his new book True Story: How to Combine Story and Action to Transform Your Business. Read more
More Lessons from the Coaching Ranks
We have blogged previously on communications lessons involving sports coaches. The first news conference by David Moyes, who replaced coaching legend Sir Alex Ferguson at Britain’s famed Manchester United soccer club, offers an excellent example of deft media handling.
Read more
OMG! Private Rants Are Public
One of the more recent viral internet events involves the leaked email rant from a University of Maryland sorority sister. The profane-laced letter quickly went global and is now one of the more popular memes (move over grumpy cat) spawning photos, hilarious videos, and chatter.
Read more