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Posts Tagged: Ketchum

All a-Twitter about a Tweet

An online message only 140 characters long can create a world of trouble. That’s what Ketchum PR’s VP and Director of its Interactive Services Division James Andrews found out while in Memphis last week after he typed the following message onto social media website Twitter:
‘True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.’ “

That he was on his way to meet with Ketchum client FedEx which is headquartered in Memphis seems to have been the catalyst for what followed. Read more