CommCore Blog and News

Posts Tagged: Johnson and Johnson

James Burke, Johnson & Johnson


I’m not sure if it’s ironic or coincidental that James Burke, former Chairman of Johnson & Johnson, passed away on the 30thanniversary of the Tylenol poisonings.
Read more

Why Toyota is Not Tylenol: Victim, Villain or Vindicator?

In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more

Tylenol vs. Toyota

Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.

Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more

Social Media Immediacy

As bloggers, we know that social media is a fluid environment. When attacked, companies and organizations must decide whether to respond quickly to negative sentiment, or wait to assess their response. Read more