Two items reminded us of the value of proactively engaging with the media.
Item 1: In a recent NY Times profile, General Motors CEO Dan Akerson said: “I’d been in private equity for eight years, and my attitude was I don’t talk to the press if I don’t want to. Read more
If GM could convince drivers to buy cars as well as they communicated this week, the auto maker would come out of bankruptcy quickly.
From CEO Fritz Henderson, to UAW President Ron Gettelfinger, to other executives, to the rank and file, as awful as the bankruptcy filing was this week, GM spokespersons were consistent and united in their statements about a new GM. Read more
The news that GM CEO Rick Wagoner resigned under White House pressure is time for both sadness and a quick gut check and time to get back to work for anyone in the auto business. Read more
The travails of General Motors, Ford and Chrysler before Congress in Washington last week present painful lessons for anyone with a critical presentation.
How often do we get a chance for a “do-over” or make good on a critical business plan or presentation? Read more