CommCore Blog and News

Posts Tagged: dale weiss

CommCore’s Top 5 Blogs of 2013

Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media. Read more

Only 500 Twitter followers??


I’ll bet a few days ago former PR executive Justine Sacco thought that having only 500 twitter followers was a safe way to stay under the radar.  After all, there are almost 150 million people who follow the combined Twitter accounts of Katy Perry, Justin Bieber, and Lady Gaga. Read more

A&E Can’t Duck This One.


Is anyone really surprised that Duck Dynasty patriarch Phil Robertson gave an interview bashing the gay community?  The real story will be how A&E handles the backlash coming from all sides. Read more

Hashtags and Diamonds are Forever. #AskJPM

One of the most epic failures of social media use occurred this week when JP Morgan scheduled then cancelled a live Twitter Q&A. 
Transparency is a good thing and social media is a great tool to build relationships and listen in on what others are saying about a company and its reputation. Read more

Is “I’m Sorry” Ever Enough?


 
Seeing Oprah and Lance Armstrong together reminds us that the latest celebrity apology tour is now underway.  Despite the overwhelmingly negative response to his actions, the real question is: what’s the long term prognosis for Lance Armstrong’s resurrection? Read more

“Spirited” Marketing


 Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.  But that’s not how they roll.  Spirit is like Family Guy when it comes to marketing…nothing is off limits. Read more