CommCore Blog and News

Posts Tagged: Cybersecurity

Handling a Cybersecurity Crisis

Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more

Communication and Emotion: How to Connect

Sabrina Horn’s recent article “Loving Communications: 10 Tips to Humanize Your Brand’s Message,” emphasizes inserting more emotion into marketing campaigns in an age when technology tends to dehumanize communication.

This is especially true, she says, when mainstream news media coverage of technology increasingly plays up threats from cyber-crime including data breaches, identity theft, and loss of privacy. Read more

Is Your Crisis Plan Updated for Cyber?

Of all the Crisis categories – natural disasters, human error, ethical lapses, product recalls -Cyber is growing the fastest and exponentially. A report by non-profit Identity Theft Resource Center shows from 2014 to 2015:
  • Breaches rose from 783 to 3,930
  • Records exposed jumped from 85 million to 736 million
  • Estimated financial losses from compromised records leaped from $400 million to $14.9 billion
The report recommends five security principles CEOs should take direct responsibility for.
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