CommCore’s Nick Peters weighs in Nivea’s ill-advised Facebook ad campaign
CommCore Blog and News
Posts Tagged: Crisis
In the April 4, 2017 edition of the Wall Street Journal, Dale Weiss was quoted as an expert providing analysis on how Google is confronting its ongoing advertising crisis.
“I try and imagine the conference call between any advertisers’ digital agency and Google as they discuss how a company ad played at the beginning of a blatantly racist YouTube video. Read more
90+% of corporate executives report they aren’t prepared to handle a major cyber attack, according to a leading I.T. security firm.
Whether you’re a small business concerned about a possible cyber security crisis or a large business continuing to update cyber-communications crisis policies, here are three useful suggestions to start implementing now:
1. Read more
Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more
CommCore SVP Nick Peters comments on lessons Uber CEO Travis Kalanick could learn about leadership:
The political sphere has been abuzz lately with strong opinions on the most recent executive order to temporarily block immigration from seven different countries, and with it, some brand names are in the spotlight voicing their own opinions. Read more
“For a lot of these brands, it’s a very calculated risk that they’re making considering their businesses and shareholders, and the benefit far outweighs the cost,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. Read more
When was the last time your organization held a team building exercise? Was it a ropes course? Did you fall and trust that someone was there to catch you?