The importance of staying in the message box during a crisis was ably demonstrated this week by National Transportation Safety Board chairperson Jennifer Homendy. She ran a textbook press conference in Baltimore shortly after the Francis Scott Key Bridge tanker collision and collapse. Read more
CommCore Blog and News
Posts Tagged: Crisis Response
Inappropriate Workplace Behavior Leads to a PR Crisis for Google and NBC News
Both Google and NBC News came under fire this week for their handling of inappropriate workplace behavior thus offering contrasting examples of how to handle a PR crisis. In the article, “PR Lessons from Google’s and NBC’s Contrasting Crisis Responses,” CEO Andy Gilman offers his advice for the two companies. Read more
CEO Andy Gilman Quoted in CNNMoney
CommCore CEO Andy Gilman was recently quoted in the CNNMoney article, “Facebook, Uber, Wells Fargo: The strategy behind 3 corporate apology ads” about how the three companies have launched apology campaigns to overcome their recent scandals and ultimately garner forgiveness from the public. Read more
Equifax’s Response After Massive Data Breach Criticized
Equifax stock fell 19.5% the day the credit reporting agency revealed its massive data breach from six weeks earlier, affecting 143 million customers.
Six days later, it was down 31%.
Equifax’s bumbling response has come under withering criticism from the public,media, lawmakers, regulators, analysts, and crisis experts. Read more
CommCore CEO Andrew Gilman Quoted in Business Insider on Google’s Response to Sexism Scandal
CommCore CEO Andrew Gilman, was quoted the Business Insider article, “Google’s decisive response to its sexism crisis makes Uber look even more flat-footed,” on Google’s quick response to an anti-diversity manifesto leaked by a senior engineer. Read more
Washington Business Journal Names CommCore Consulting Top Public Relations Firm in 2017 “Book of Lists”
Washington D.C., January 11, 2017 — Washington Business Journal’s “Book of Lists 2017” has once again named CommCore Consulting Group as one of the Top Public Relations Agencies in the Washington, DC metro area. Read more
Wells Fargo’s Crisis Response: Could the Debacle Have Been Prevented?
The missteps in Wells Fargo’s fraud scandal response are well documented. As crisis consultants, our clients are asking us: Could this now chronic crisis have been prevented?
Yes and no. At least a more in-tune management could have kept this from getting worse:
- When employee letters citing fraud – one dating back to 2007 — and a petition from 2014 signed by thousands of employees complaining about draconian sales quotas are sent to management, don’t dismiss them.
The Washington Metro Shutdown: “Safety First” was the Message
- Safety first
- He is ready to take whatever actions are required to safeguard the public and salvage the crumbling system regardless of the consequences
Andy Gilman Quoted in PR Daily on Crisis Response
Andy Gilman states: Use all your channels. If you’re hacked, you might lose control of your website. Use Twitter, Facebook and all your channels to communicate.
Social Media Lessons From Pro Athletes
We’re not in the business of picking on pro athletes. But it sure appears that some of them are quite good at social media blunders. We can learn from two ill-advised postings over the summer:
Shortly after Washington Redskins quarterback Robert Griffin (aka RGIII) lost his starting job, an intern he hired to manage his social media postings “liked” a posting on Instagram criticizing the football team’s owner. Read more