CommCore Blog and News
Posts Tagged: crisis communications
“Athletes Behaving Badly” isn’t a TV Reality Show yet, but it could be. The National Football League’s brand is like Teflon — unblemished — but could it be?
NFL Commissioner Roger Goodell has had a lot of practice protecting his brand from crises of late. Read more
So far the responses from the Massey Energy Company related to the tragedy at the Upper Big Branch coal mine in West Virginia play right into the media’s need for winners and losers/victims and villains and will keep the issue in play longer. Read more
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
As the recall at Toyota turns from a crisis to a long term saga that impacts the company’s reputation, the company is finally doing many of the right things and trying to avoid missteps. Read more
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more