CommCore Blog and News

Posts Tagged: crisis communications

“Spirited” Marketing

Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion. 
Read more

Super Storm Sandy, the Web and Travel Web Sites

Hurricane Sandy has wreaked havoc on all aspects of life in the North East.  Everyone at CommCore is safe, although we all know someone with significant property damage.

One interesting measure of the storm and social media is how business-like and fact-based transportation companies – airlines, trains and buses — have been in their communications. Read more

James Burke, Johnson & Johnson

 

I’m not sure if it’s ironic or coincidental that James Burke, former Chairman of Johnson & Johnson, passed away on the 30thanniversary of the Tylenol poisonings. The obituaries correctly state his role in leading the company through the crisis.
Read more

Ears Are Everywhere

Loose Lips Sink Ships
The latest dust up in the presidential campaign revolves around a secretly recorded video clip of Mitt Romney during a “private’ campaign appearance.    With almost 130 million smartphones in the USA, all the world’s a stage.
Read more

A New “Tobacco Moment”

When a respected publication like The Economist proclaims a scandal as global finance’s “tobacco moment,” you know it’s not referring to your average PR-crisis. The furor over Barclays’ alleged LIBOR interest rate fixing is not likely to go away anytime soon for two reasons, both of which should give finance execs pause:

•    Experts agree that Barclays represents only the tip of the iceberg. Read more

No “Crash and Burn” In This Case

The back-to-back car accidents involving Secretary of Commerce John Bryson this past weekend could have ended up burning the fingers of an Obama administration already trying to manage the President’s “private sector is doing fine” PR-fire. Read more

Don’t Give Them The Finger

When it comes to crisis response, TV and Social Media can be either friend or foe. It all depends on how you handle it.
Consider what is called the Letterman-Leno Syndrome – when an incident that puts your brand at risk becomes fodder for network TV comedy monologues or skits.
Read more