In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
CommCore Blog and News
Posts Tagged: crisis communications
Assessing Mr. Toyoda’s Role Through the Ongoing Recall Crisis at Toyota
As the recall at Toyota turns from a crisis to a long term saga that impacts the company’s reputation, the company is finally doing many of the right things and trying to avoid missteps. Read more
Tylenol vs. Toyota
Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
Timing Isn’t Everything, But It Counts For A Lot
The Rev. Pat Robertson, one of America’s best-known evangelist broadcasters, created a firestorm Wednesday night even as he was busy soliciting donations for earthquake-ravaged Haiti on his Christian Broadcasting Network’s flagship show, “700 Club.” Read more
Crisis & NBA Players with Guns
Power of LinkedIn Groups for Entrepreneurs and Communicators
Here’s an ongoing case study of a great use of LinkedIn Groups that solves the entrepreneur’s issue of where to go for inputs and advice.
I say ongoing because fellow professionals are still chiming in with advice. Read more
If the Washington Post didn’t hear or see the tree fall, it still may have happened.
Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more