At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.)
For the article, the Timesjournalists played roles — not as reporters but as management and other stakeholders — and discovered first-hand what such simulations seek to accomplish: “[T]he quick escalation of the disaster and criticism from all sides made it clear why companies are paranoid about ending up in that kind of situation…and why they feel the need to plan.”
Whether you are the Times or any other organization that wants to prepare for a negative news situation, consider:
Crisis simulations are worth the investment to assess current response planning and think through what else could happen.
When the Tylenol crisis hit, “you had three TV networks, print, AP, UPI…you had a small funnel to navigate to get the message out,” said Andrew Gilman, president and CEO of D.C.’s CommCore Consulting Group. Read more
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more