When we signed on to Twitter on Monday we noticed that “Qwikster” is a trending hashtag. So we searched Qwikster online and noted the news that Netflix is breaking the company up into separate DVD-by-mail and streaming units.
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CommCore Blog and News
Posts Tagged: corporate communications
Conference Call Coping
Words we don’t usually hear: “Oh, boy, I’ve got a conference call coming up.”
OK, so perhaps it’s a good news call because you landed a new client with a knock-your-socks-off proposal. Read more
A Good Radio Interview Requires More Than A Strong Voice
I learned a long time ago while working in radio news that there was a lot more to being a good interview or interviewer on-air than having a deep voice. You had to SOUND good to the AUDIENCE, and sounding good on radio involves much more than being a baritone. Read more
Contrast and Compare: The Perfect “Sticky” Message
Sticky messages – those memorable sound bites, analogies or stories that resonate and “stick” in the mind of an audience – emerge one of two ways: as the result of hard work in message development sessions, or they can just happen organically. Read more
Nike and Vick: Redemption or Commercialism?
It’s often said that America loves a comeback story. But the announcement by Nike on the eve of the 4th of July weekend that it has re-hired NFL quarterback and convicted felon Michael Vick to a multi-year contract has a great deal of risks. Read more
LEADERSHIP AND CONTROL IN A COMMUNICATIONS DEPARTMENT
Scott Van Camp, editor of PR News, recently posted a blog by a former Bausch + Lomb communications executive on empowering line communications staff by ceding control of some communications to them. Read more
Old Lessons Live On In New YouTube Brand Channels
Mashable blogger Todd Wasserman’s recent listing of five successful branded social media video channels just goes to show that the more things change, the more they remain the same.
The technology, media platform, and type of consumer interaction in social media may be relatively new by traditional marketing and advertising industry standards. Read more
On Metaphorically Speaking
New York Times columnist David Brooks reminds us that the proper use of metaphors is critical to human understanding. “[B]eing aware of metaphors reminds you of the central role that poetic skills play in our thought. Read more
Media and Presentation Training FAQs
With 25 years of communications consulting under our belt at CommCore, we get a lot of the same questions about the need for executive media or presentation training. Our top questions:
Q: Our CEO has been conducting media interviews and making public appearances for years. Read more
Glitter, Big Hair and Spandex as Powerful Public Presentation and Communications Tools
At CommCore we always remind our clients that interesting, relevant and – above all – memorable analogies are a staple of strong public presentations. Proper use of anecdotes, 3rd party validations, items from the day’s news, true personal stories – all are “visual” data points that can make the difference between an audience’s eyes glazing over, or a message that sticks. Read more