CommCore Blog and News

Posts Tagged: corporate communications

A Good Radio Interview Requires More Than A Strong Voice

I learned a long time ago while working in radio news that there was a lot more to being a good interview or interviewer on-air than having a deep voice. You had to SOUND good to the AUDIENCE, and sounding good on radio involves much more than being a baritone. Read more

Contrast and Compare: The Perfect “Sticky” Message

Sticky messages – those memorable sound bites, analogies or stories that resonate and “stick” in the mind of an audience – emerge one of two ways: as the result of hard work in message development sessions, or they can just happen organically. Read more

Nike and Vick: Redemption or Commercialism?

It’s often said that America loves a comeback story. But the announcement by Nike on the eve of the 4th of July weekend that it has re-hired NFL quarterback and convicted felon Michael Vick to a multi-year contract has a great deal of risks. Read more

On Metaphorically Speaking

New York Times columnist David Brooks reminds us that the proper use of metaphors is critical to human understanding. “[B]eing aware of metaphors reminds you of the central role that poetic skills play in our thought. Read more

Media and Presentation Training FAQs

With 25 years of communications consulting under our belt at CommCore, we get a lot of the same questions about the need for executive media or presentation training. Our top questions:

Q: Our CEO has been conducting media interviews and making public appearances for years. Read more

Glitter, Big Hair and Spandex as Powerful Public Presentation and Communications Tools

At CommCore we always remind our clients that interesting, relevant and – above all – memorable analogies are a staple of strong public presentations. Proper use of anecdotes, 3rd party validations, items from the day’s news, true personal stories – all are “visual” data points that can make the difference between an audience’s eyes glazing over, or a message that sticks. Read more

The “Duh” Principles of Communications: Important Lessons Still Unlearned

Three recent avoidable communications no-no’s reinforce the “duh” principle. Think and ask questions before your speak, blog or engage in public conversations. Items:

• National Public Radio SVP of Development Ron Schiller talking with members of a group he has never met before, that it turns out has been organized by a provocateur. Read more

You Are What You Wear

“Perception is Reality” is just one of the bromides quoted regularly whenever the subject of first impressions comes up. Others include, “What You See is What You Get,” and “Clothes Make the King” to mention a couple. Read more