By: Megan Ward
The latest annual study by the Harris Poll Reputation Quotient concludes that consumers are evenly split on how they feel about companies’ corporate social responsibility (CSR) programs.
- About 45% of consumers believe companies develop CSR programs because they genuinely care about doing what is right for their customers and employees, and for society at-large
- However, 40% of consumers believe that businesses engage in CSR programs simply as a public relations tactic to enhance their public image and increase revenue
- Proper treatment of employees and customers, as well as corporate ethical behavior, are the two most important factors that consumers look at when gauging if a company is truly committed to CSR
- Only eight out of 100 companies achieved the poll’s “excellent” CSR rating; that’s the highest number ever
- Some of the lowest ranking companies had recent public scandals.