By: Noura Azeem, Fall 2015 Intern
Toymaker Spin Master has been on a roll – its earnings have been skyrocketing. Its latest toy Bunchems was nominated for Toy of the Year. Read more
How popular would sushi be if its menu description was “cold, dead fish”?
The challenge in message development, especially for an issue or product that you see all the time, is to make it interesting and memorable. Read more
The following post is by Summer Intern: Samantha Blumberg, email@example.com
Seems as if retailers’ marketing tactics are causing a lot of PR headaches of late.
First it was Amazon getting blowback recently over their Prime Day promotion that industry observers and customers criticized as a “crappy yard sale” in articles and on social media. Read more
Photo Source: Twitter
As CommCore’s Nick Peters noted in our video blog, What Were They Thinking, Reddit’s interim CEO Ellen Pao took harsh criticism for a host of management actions and changes that culminated in her firing of the well-liked Victoria Taylor who ran the website’s popular discussion forum: Ask Me Anything. Read more
Changes at work we recognize:
· You have been promoted to a position of authority after years as a behind-the-scenes worker bee
· You have switched jobs as a manager at a non-profit with a laid back atmosphere to a leadership role at a fast-paced corporation
· Your boss – who usually runs staff meetings and makes decisions – is absent and for the first time and has tapped you to take his or her place in charge
How well you handle such changes requires changing how you are perceived by others. Read more
Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.
From a communications perspective, it is a great example and reminder about the permanence of public comments. After all, Jefferies made these comments 7 years ago in a 2006 interview with Salon Magazine. Read more
A story on low morale among federal workers on NPR’s Morning Editionthis morning contained one of those memorable quotes of the type that we at CommCore work with our clients to create. Read more