CommCore Blog and News

Posts Tagged: CommCore

Big Mac’s Simple Focus

 

The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:

 

 
·         McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.”
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Apology…accepted?

One of the most difficult communications challenges is an institutional apology.

Often we are told not to say we’re “sorry” on behalf of an organization if we can get around it, for example by expressing “regret” at an outcome from this problem or that.
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The Communications Gap in Leadership

A new globalstudy of public attitudes by Ketchum Public Relations’ Leadership Communications Monitor reinforces the existence of a gap between organizational leaders and a critical leadership skill – communication ability. Read more