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Posts Tagged: CommCore

What NOT to Assume About Controversial Quotes

Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.
From a communications perspective, it is a great example and reminder about the permanence of public comments.  After all, Jefferies made these comments 7 years ago in a 2006 interview with Salon Magazine.
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Big Mac’s Simple Focus

The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:

 
·         McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.” If that ain’t clear, we don’t know what is.
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Apology…accepted?

One of the most difficult communications challenges is an institutional apology.

Often we are told not to say we’re “sorry” on behalf of an organization if we can get around it, for example by expressing “regret” at an outcome from this problem or that. Read more

The Communications Gap in Leadership

A new globalstudy of public attitudes by Ketchum Public Relations’ Leadership Communications Monitor reinforces the existence of a gap between organizational leaders and a critical leadership skill – communication ability. Read more