CommCore Blog and News
Posts Tagged: CommCore
CommCore’s Video: What Were They Thinking: Patrick Snay’s Daughter
CommCore’s Video: What Were They Thinking: 2014 Sochi Olympics
CommCore’s “What Were They Thinking” Video: CVS
It’s Even Less About You Than Before
A recent studyby the Corporate Executive Board of B2B buying concludes with the dramatic statement, “Solution-Selling No Longer Works.” It’s now all about “Content Marketing” – creating content that a customer really wants because attention spans have dropped from 12 seconds in 2000 to 8 seconds in 2013.
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A&E Can’t Duck This One.
Is anyone really surprised that Duck Dynasty patriarch Phil Robertson gave an interview bashing the gay community? The real story will be how A&E handles the backlash coming from all sides.
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Lessons From the Year’s Worst CEOs
Dartmouth College Business Professor Sydney Finkelstein’s 2013 annual rating of the worst CEOs is illuminating on several fronts.
Turnarounds of ailing companies are high-risk propositions for Chief Executives. Whether it’s making the wrong moves like J.C.
Who do you trust?
“If it’s on the Internet, it must be true,” is the decade-old one-line joke about trusting bad information on the Web.
In today’s social media world concern about credibility is exponentially greater than in the good old days of search when you had to find information on the Internet; now the information finds you.
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Hashtags and Diamonds are Forever. #AskJPM
One of the most epic failures of social media use occurred this week when JP Morgan scheduled then cancelled a live Twitter Q&A.
Transparency is a good thing and social media is a great tool to build relationships and listen in on what others are saying about a company and its reputation.
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Owning the Room: Take Ownership of Yourself First
Changes at work we recognize:
· You have been promoted to a position of authority after years as a behind-the-scenes worker bee
· You have switched jobs as a manager at a non-profit with a laid back atmosphere to a leadership role at a fast-paced corporation
· Your boss – who usually runs staff meetings and makes decisions – is absent and for the first time and has tapped you to take his or her place in charge
How well you handle such changes requires changing how you are perceived by others.
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