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Posts Tagged: CommCore

The “Gross” Factor: Social Media Monitoring in the Retail Food Sector

Monitoring social media is essential for any business, but because of its potential “Gross Factor” it’s especially important in the food industry.

Many will remember the seminal disgusting “prank” YouTube video posted four years ago by two Domino’s Pizza employees that garnered global headlines, resulted in felony charges against the pair, and damaged the pizza chain’s brand for months. Read more

What NOT to Assume About Controversial Quotes

Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.
From a communications perspective, it is a great example and reminder about the permanence of public comments.  After all, Jefferies made these comments 7 years ago in a 2006 interview with Salon Magazine. Read more

Big Mac’s Simple Focus

The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:

 
·         McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.” If that ain’t clear, we don’t know what is. Read more

Apology…accepted?

One of the most difficult communications challenges is an institutional apology.

Often we are told not to say we’re “sorry” on behalf of an organization if we can get around it, for example by expressing “regret” at an outcome from this problem or that. Read more