The last time you combed through a thick FAQ document, were you able to find your key talking points easily? Probably not.
That’s why a simple and useful organizational technique called a mind map is a perfect tool for communicators. Read more
CommCore CEO Andy Gilman discusses the difference between doing good for goodness’ sake, and exploiting current events in today’s “What Were They Thinking?” Read more
CommCore SVP Dale Weiss talks messaging strategy in today’s What Were They Thinking? Read more
CommCore SVP Nick Peters discusses Facebook and Instagram’s fat shaming faux pas in this edition of “What Were They Thinking?” Read more
CommCore SVP Nick Peters discusses how Paris’ crisis strategy is paying off in the midst of the flooding taking over the city. Read more
CommCore CEO Andy Gilman discusses the issue with Al Roker poking fun at food allergies in today’s “What Were They Thinking?!” Read more
CommCore CEO Andy Gilman discusses Google’s April Fool’s Day faux pas in this edition of “What Were They Thinking?!”
CommCore SVP Dale Weiss explains why Maria Sharapova’s proactive press conference could end up working in her favor. Read more
Want to learn how to develop effective short stories that fit your organization? How to maximize the impact of your stories and how to make your stories stand out?
Join Andy Gilman, President and CEO, CommCore Consulting Group at this year’s 2015 AMA Nonprofit Conference and learn how strategic storytelling and messaging can improve the ROI of your nonprofit. Read more