A very clever Indiana University experiment has firmly established what most of us have probably intuited: sexy, attractive, sultry-sounding female TV anchors boost ratings by drawing male viewers, but the men don’t remember what was being communicated: http://bit.ly/hPzh96 Read more
CommCore Blog and News
Posts Tagged: CommCore
Is Business Jargon Good or Bad?
OMG, I can’t believe that the business clichés are under siege. Have fun reading a recent LinkedIn discussion on business buzzwords (BWs) and which ones communicators would like to see dropped from our lexicons. Read more
Bringing out the passion…
The Chevrolet Volt electric/hybrid car has won numerous awards, including the coveted Car of the Year (COTY) at the North American International Auto Show (NAIAS).
CommCore was privileged to work with the Chevy team on messaging and media training throughout the development of the vehicle up through the launch.
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Of Sound Bites and the Vitriol Police
The punditry since the tragic shooting of Congresswoman Gabrielle Giffords and others in Tucson, Arizona suggests we are in for an extended period of dissection of public comments past, present and future. Read more
You Are What You Wear
“Perception is Reality” is just one of the bromides quoted regularly whenever the subject of first impressions comes up. Others include, “What You See is What You Get,” and “Clothes Make the King” to mention a couple. Read more
Making Statistics Sing and Dance! (Or at least a little less boring)
Hans Rosling is a Swedish medical doctor, academician and statistician – but he is also an engaging and entertaining public speaker. He has captivated audiences large and small for many years and the world over.
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Non-Profit Exposure and Having Fun – Hitting the Trifecta
Gaining publicity for a non-profit is not much different than for private sector companies and large associations, except for the fact that you usually need to work with fewer resources and equal if not greater creativity.
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CommCore’s Pick of the Top 5 Crises of 2010
The CommCore list of top Crises for 2010 has a few of the obvious candidates, plus one or two that represent a certain type of crisis vs. the biggest news or blog splash.
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PR Questions on Net Neutrality
The FCC has passed a set of controversial rules on Internet access called “Net Neutrality” which is designed to ensure unblocked access and eliminate discrimination on the World Wide Web. It is a complicated issue, but central to it is restricting a cable or telecom company’s ability to block or slow content and with apparently different rules for wired broadband vs mobile broadband. Read more
CNN posted an interesting article about filling up resumes with empty words that hold people back from being a stand-out candidate.
This reminds us that over-used words should not only be avoided on print, but also in communications delivery. Read more