CommCore Blog and News

Posts Tagged: CommCore

Nike and Vick: Redemption or Commercialism?

It’s often said that America loves a comeback story. But the announcement by Nike on the eve of the 4th of July weekend that it has re-hired NFL quarterback and convicted felon Michael Vick to a multi-year contract has a great deal of risks. Read more

NBC’s Pledge Gaffe

Any reporter and editor has been there before – letting something slip through on the air or in print that came back to bite them. But NBC did it in spades this past weekend – its editorial processes failing twice – in its coverage of the U.S. Read more

TRAINER, TRUSTED ADVISOR OR BOTH?

Burson Marsteller CEO Mark Penn hits the nail on the head when comparing King George the VI’s speech therapist Lionel Logue (as portrayed by Geoffrey Rush in the Oscar-winning movie “The King’s Speech”) with advising a CEO. Read more

On Metaphorically Speaking

New York Times columnist David Brooks reminds us that the proper use of metaphors is critical to human understanding. “[B]eing aware of metaphors reminds you of the central role that poetic skills play in our thought. Read more

Media and Presentation Training FAQs

With 25 years of communications consulting under our belt at CommCore, we get a lot of the same questions about the need for executive media or presentation training. Our top questions:

Q: Our CEO has been conducting media interviews and making public appearances for years. Read more

Glitter, Big Hair and Spandex as Powerful Public Presentation and Communications Tools

At CommCore we always remind our clients that interesting, relevant and – above all – memorable analogies are a staple of strong public presentations. Proper use of anecdotes, 3rd party validations, items from the day’s news, true personal stories – all are “visual” data points that can make the difference between an audience’s eyes glazing over, or a message that sticks. Read more

Proper Planning is the Key to Crisis Communications

The current spate of international and domestic crises is a stark reminder to all professional communicators: in Crisis Response there is no substitute for preparedness.

An enterprise paralyzed by a devastating earthquake or tsunami. Read more

The “Duh” Principles of Communications: Important Lessons Still Unlearned

Three recent avoidable communications no-no’s reinforce the “duh” principle. Think and ask questions before your speak, blog or engage in public conversations. Items:

• National Public Radio SVP of Development Ron Schiller talking with members of a group he has never met before, that it turns out has been organized by a provocateur. Read more