CommCore Blog and News

Posts Tagged: CommCore

On Metaphorically Speaking

New York Times columnist David Brooks reminds us that the proper use of metaphors is critical to human understanding. “[B]eing aware of metaphors reminds you of the central role that poetic skills play in our thought. Read more

Media and Presentation Training FAQs

With 25 years of communications consulting under our belt at CommCore, we get a lot of the same questions about the need for executive media or presentation training. Our top questions:

Q: Our CEO has been conducting media interviews and making public appearances for years. Read more

Glitter, Big Hair and Spandex as Powerful Public Presentation and Communications Tools

At CommCore we always remind our clients that interesting, relevant and – above all – memorable analogies are a staple of strong public presentations. Proper use of anecdotes, 3rd party validations, items from the day’s news, true personal stories – all are “visual” data points that can make the difference between an audience’s eyes glazing over, or a message that sticks. Read more

Proper Planning is the Key to Crisis Communications

The current spate of international and domestic crises is a stark reminder to all professional communicators: in Crisis Response there is no substitute for preparedness.

An enterprise paralyzed by a devastating earthquake or tsunami. Read more

The “Duh” Principles of Communications: Important Lessons Still Unlearned

Three recent avoidable communications no-no’s reinforce the “duh” principle. Think and ask questions before your speak, blog or engage in public conversations. Items:

• National Public Radio SVP of Development Ron Schiller talking with members of a group he has never met before, that it turns out has been organized by a provocateur. Read more

SO, WHAT’S THE STORY?

Good stuff from current CEO of Mandalay Bay Peter Guber. He believes storytelling is at the heart of effective communications and success in business. So much so that he’s written a book about it, “Tell to Win.” As a former Hollywood mogul/producer, he ought to know a good story. Read more

The Tweet By and By

As is often the case for some adopters of new technology, what’s new today can get old very quickly. A recent article in Politico points out that politicians are increasingly tiring of Twitter and its 140-character limit, as well as other social media tools. Read more

Are your sound bites tweetable?

Twitter is now the platform of choice for communications- whether it’s protesters in the Middle East, athletes and other celebrities at an event, elected officials in session, or professional communicators announcing corporate news. Read more

Sometimes The “Fix” Works

As corporate apologies go, Groupon’s mea culpa and corrective actions after its Super Bowl ad controversy was about as forthright as they come: “We hate that we offended people, and we’re very sorry that we did,” CEO and founder Andrew Mason wrote in a post last week on the corporate blog. Read more

The Joke’s on Who?

One of the first tips CommCore provides our Public Speaking and Presentation Training clients is NOT to tell a joke as an ice-breaker, an unfortunate device relied on by too many public speakers. Read more