Eric Schwartzman interviewed Andrew Gilman at the 2008 PRSA International Conference on the Art of the Sound Bite. Download the complete audio interview below to learn about the history of the sound bite and the ingredients that make a winning sound bite. Read more
CommCore Blog and News
Posts Tagged: CommCore
All-Time Tweet Twits
It’s hardly news that Twitter gaffes are a professional communicator’s nightmare. Once posted, it’s impossible to recall your tweet and pretend it never happened. We all know intuitively that brand and personal reputation damage is difficult to repair once your “mistake” has gone viral.
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How To Ideas from Business Week
One of the more fun magazine reads is the current “How to” issue of Business Week . There are plenty of short take ideas on how to admit a mistake by an NFL referee, how to talk to a Republican (by a Democrat) or how to talk to a Democrat (by a Republican). Read more
How Does Your CEO’s Personal Mishaps Effect Your Company’s Reputation?
CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
Photos: Media Training for Food Safety Summit
CommCore presented an interactive media training session this week at the 2012 Food Safety Summit at the Washington Convention Center. The workshop focused on how to create messages and sound bites that get quoted, how to prepare for any interview, and how to develop and maintain positive relationship with the media. Read more
Protecting the NFL Brand
If you follow the NFL, the news of the day is the one-year suspension and fine of New Orleans Head Coach Sean Payton for his involvement in the now-famous bounty program as well as the indefinite suspension of Greg Williams, the defensive coach who concocted the scheme. Read more
Are women better leaders? HBR says yes.
There’s a new study in the Harvard Business Review of 16 characteristics of leadership in which female leaders outpace their male counterparts.
Based on experience with hundreds of companies and organizations the categories that don’t surprise me are building relationships and developing others. Read more
OMG – Gap speaks in real English
If you think that The Gap’s clothes are hip, so is the way they treat social media with their employees.
An article from Ragan.com, describes The Gap’s social media policy as a straight and to the point approach that includes conversational language sans legalese.
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Lesson From the Media Side
A good line surfaced during Q and A at a forum at PR firm Powell Tate on the implications of social media for journalists and journalism.
Panelist Howard Fineman of the Huffington Post was engaged in an exchange with an audience member on ethics and accuracy in the age of Twitter.
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You have to say “I’m Sorry” more than once
The latest TSA story igniting the social space…a nursing mom was forced to use her breast pump in a public restroom in order to get though airport security. Read more