CommCore Blog and News

Posts Tagged: CommCore

“Spirited” Marketing

Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion. 
Read more

Survey Says: PR needs PR

One of the old saws about the PR industry is: PR does a poor job of PR for itself as a profession.

A new global consumer surveydoesn’t exactly get rid of that image.
Read more

“Debate Prep a drag?”

It’s been several days since the first presidential debate.  The polls reflect the “bump”, the candidates continue to duke it out, and the campaigns move on.  

We’re not taking sides by saying a majority of Americans believe that Governor Romney was the debate winner.
Read more

Ears Are Everywhere

Loose Lips Sink Ships
The latest dust up in the presidential campaign revolves around a secretly recorded video clip of Mitt Romney during a “private’ campaign appearance.    With almost 130 million smartphones in the USA, all the world’s a stage.
Read more

On Penwomanship

 

Four years ago it was Motrin-gate – the argument over whether Johnson & Johnson over-reacted when it pulled a Motrin ad campaign aimed at relieving the back pain suffered by Moms who carry their babies in a sling.
Read more

Getting to Yes

News of the death of Roger Fisher, one of the authors of Getting to Yes, reminds us to thank him and his co-authors William Ury and Bruce Patton for one of the best business/life books I’ve ever read.   
Read more