CommCore Blog and News

Posts Tagged: CommCore. Public Relations

Asking “How did we do?” helps Texas improve crisis response from Ebola to Zika

When local, state and federal authorities faced the nation’s first confirmed Ebola outbreak in Dallas in 2014, reviews of their response were harsh:
  • Bungled protocols at Texas Presbyterian Hospital, site of the original infection
  • Conflicting public messages from hospital, county, state and federal government authorities
  • Lack of overall preparedness and coordination
A key tenet of good crisis planning is conducting a thorough post-crisis assessment of “lessons learned” – aka “How did we do?”
If the current Zika virus nationwide “scarier than ever” call-to-arms from the CDC is any indication, it would appear that officials in Dallas and throughout Texas are on the right track this time. Read more

Social Media Lessons From Pro Athletes

We’re not in the business of picking on pro athletes. But it sure appears that some of them are quite good at social media blunders. We can learn from two ill-advised postings over the summer:

observer9Shortly after Washington Redskins quarterback Robert Griffin (aka RGIII) lost his starting job, an intern he hired to manage his social media postings “liked” a posting on Instagram criticizing the football team’s owner. Read more

Only 500 Twitter followers??


I’ll bet a few days ago former PR executive Justine Sacco thought that having only 500 twitter followers was a safe way to stay under the radar.  After all, there are almost 150 million people who follow the combined Twitter accounts of Katy Perry, Justin Bieber, and Lady Gaga. Read more

Nike and Vick: Redemption or Commercialism?

It’s often said that America loves a comeback story. But the announcement by Nike on the eve of the 4th of July weekend that it has re-hired NFL quarterback and convicted felon Michael Vick to a multi-year contract has a great deal of risks. Read more

The Rage over Raj: How Will the Verdict Play?

From a PR and corporate communications perspective, the highly-touted insider trading verdict against Galleon Group hedge fund founder Raj Rajartnam (http://bit.ly/k1jlzA) already seems to be having a ripple effect far beyond Rajartnam and hedge funds. It is making waves in all aspects of the financial services industry, as well as for prosecutors and investigators charged with rooting out financial malfeasance. Read more