CommCore Blog and News

Posts Tagged: CommCore Consulting Group

Lessons for Business Leaders from the Massachusetts Election

The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.

At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more

When Tweet Time Becomes Jail Time

It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.

Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more

The Burger King Lie-Detector Ad: Future Communications Shock?

Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more

Geithner on Meet the Press – Style and Substance

The Obama administration has been making a concerted effort to shore up the image and credibility of Treasury Secretary Timothy Geithner. I won’t attempt to analyze the details of the Administration’s plan in this space, but I can shed light on the style and substance of his appearance on “Meet the Press” on Sunday. Read more