The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.
At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more
Point One: The only thing that matters as much as a leader BEING in command of a dangerous situation is whether he or she APPEARS to others to be in command. Read more
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more
It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.
Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more
This week, the U.S. Food and Drug Administration will hold a public hearing on Social Media. The formal name of the hearing is Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools (http://edocket.access.gpo.gov/2009/E9-22618.htm). Read more
Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more
The Obama administration has been making a concerted effort to shore up the image and credibility of Treasury Secretary Timothy Geithner. I won’t attempt to analyze the details of the Administration’s plan in this space, but I can shed light on the style and substance of his appearance on “Meet the Press” on Sunday. Read more