Tiger played golf and kept the focus on the links. Toyota hit another bump with another quality problem.
The crises for Tiger Woods and the Toyota brands are far from over.
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CommCore Blog and News
Posts Tagged: CommCore Consulting Group
The West Virginia Mining Disaster: A CEO’s Response
So far the responses from the Massey Energy Company related to the tragedy at the Upper Big Branch coal mine in West Virginia play right into the media’s need for winners and losers/victims and villains and will keep the issue in play longer. Read more
When Publicity Risk Factors Are Part of Wall Street Financial Reporting
The recent spate of negative press and public outrage at investment bank Goldman Sachs’ compensation of its executives and other practices has reached into a new arena: the company’s SEC-mandated financial filings. Read more
Lessons for Business Leaders from the Massachusetts Election
The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.
At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more
In Crisis Communications Perception Is Reality
Point One: The only thing that matters as much as a leader BEING in command of a dangerous situation is whether he or she APPEARS to others to be in command. Read more
Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more
Tiger and Headline Writers
Arrested for NOT Tweeting?
When Tweet Time Becomes Jail Time
It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.
Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more
Will they be flexible?
This week, the U.S. Food and Drug Administration will hold a public hearing on Social Media. The formal name of the hearing is Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools (http://edocket.access.gpo.gov/2009/E9-22618.htm Read more