“For a lot of these brands, it’s a very calculated risk that they’re making considering their businesses and shareholders, and the benefit far outweighs the cost,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. Read more
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CommCore Quoted in NYT on VW Crisis
CommCore CEO Andy Gilman quoted in New York Times “VW’s Pitch to Americans Relied on Fun and Fantasy” September 27, 2015.
Read more“If your focus is on the brand, the issue comes down to trust,” said Andrew Gilman, the president of CommCore Consulting Group.
Crisis Communications: How to Build the New, Trusted VW: 4 PR Views – PR News
Andy Gilman, CommCore CEO, was recently asked his view on the VW crisis. He states that it will all come down to trust. Read more of his comments and of others in the September 28, 2015 edition of PR News: VW_Crisis_PRNews9.28.15. Read more