CommCore Blog and News

Posts Tagged: Brand

The Power of Association

The power of association – who or what the public associates your organization with — plays an increasingly large role in your organization’s brand reputation, especially in today’s social media-driven environment. Read more

CommCore CEO, Andrew Gilman Quoted in New York Times

CommCore CEO, Andrew Gilman was recently quoted in the New York Times on the recent crisis that the Tiki Brand company faced.

Andrew D. Gilman, who has consulted with companies like Johnson & Johnson, General Motors and Pepsi during crises, described Tiki as essentially “minding its own business” when it found itself caught up in the Charlottesville demonstrations. Read more

Andrew Gilman Quoted in Digiday’s Article, “‘Not something that can be spun’: United is a brand in crisis”

CommCore CEO Andrew Gilman was quoted in Digiday’s article, “‘Not something that can be spun': United is a brand in crisis”

Andy headshot

“The leggings incident was embarrassing and may have been exacerbated by internet trolls, but this is an unmitigated disaster,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. Read more