With back-to-back shootings at two of its locations this past week, Walmart has been thrust into the spotlight over its role in the gun-control debate. At least 24 people were killed between the shootings in Southaven, Mississippi and El Paso, Texas. Read more
CommCore Blog and News
Posts Tagged: Brand Management
Social Media Storm Brews Trouble for Starbucks
After famously closing its stores last spring for a company-wide unconscious bias training, Starbucks is back in the news for another race-related incident. Customer Nur Ashour claims she was harassed by another customer for wearing a hijab at a Starbucks in Dallas, Texas. Read more
Can Truist Bank Survive a Crisis?
Meet Truist Financial Corporation! This newly named company is the result of a merger between two of America’s largest banks, SunTrust and BB&T. After debuting the company’s name along with their aptly named bank, Truist Bank, critics took to Twitter mocking the brand and comparing it to Tronc, the short-lived rebrand of Tribune Publishing.
How to Keep Front Line Employees From Harming your Reputation
This post was written by CEO Andy Gilman and Program Manager Karla Corea-Carcamo.
The most recent example or a reputation hit was Waffle House. In a video gone viral; two employees are seen violently fighting behind the counter of Waffle House restaurant in South Carolina. Read more
Gillette Ad Challenges Toxic Masculinity in the #MeToo movement
We Believe: The Best Men Can Be is a new ad from Gillette taking aim at toxic masculinity in the era of the #MeToo movement. The video quickly went viral as consumers applauded Gillette’s efforts while others blasted the brand sending #GilletteBoycott trending. Read more
Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising
A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more
Dolce & Gabbana’s Promotional Video Campaign Causes Chaos in China
Just hours before their major fashion show in Shanghai was scheduled to start, Italian fashion house Dolce & Gabbana canceled the event after facing extensive backlash for recent promotional videos and Instagram messages.
CEO Andy Gilman weighs in on latest Papa John’s PR crisis
Papa John’s Founder, CEO, and iconic face of the brand, John Schnatter, has a history of making controversial comments. However, it was his latest that caused him to abruptly resign as chairman. Read more
Resignation of Papa John’s Chairman John Schnatter Draws Comparisons to Fmr. Uber CEO Travis Kalanick
After admitting he used the “N-word” during a company conference call in May, Papa John’s founder and CEO John Schnatter resigned as chairman earlier this week. This was not the first time he received media backlash after his controversial comments. Read more
SVP Nick Peters quoted in CNN Money article on CEO’s response to Trump’s immigration border policy
The images from the warehouses and tent camps along the Southern Texas border where thousands of immigrant children have been detained after being separated from their parents are powerful. Now, top executives and CEOs of American companies such as Apple, JPMorgan Chase, Goldman Sachs and others are condemning the Trump administration’s policy. Read more