CommCore Blog and News

Posts Tagged: Andy Gilman

Truing up “60 Minutes”

”60 Minutes,” the flagship news magazine on CBS is currently in a reputation trough.  Recent stories about its bad reporting on Benghazi , the Amazon puff piece that broke the drone delivery news, and now  a soft story about the National Security Administration have momentarily dimmed its traditional luster. Read more

Super Storm Sandy, the Web and Travel Web Sites

Hurricane Sandy has wreaked havoc on all aspects of life in the North East.  Everyone at CommCore is safe, although we all know someone with significant property damage.

One interesting measure of the storm and social media is how business-like and fact-based transportation companies – airlines, trains and buses — have been in their communications. Read more

LivingSocial Hits a Home Run with Baseball Playoffs

Strike fast and be opportunistic are good mantras for successful PR.

Online coupon company LivingSocial hit the proverbial home run but coming to the rescue of the Washington DC Metro system just before the Washington Nationals appear in the National League playoffs. Read more

More Evidence of Corporate Myopia: Netflix

There have been scores of articles and posts regarding the PR disaster that was Netflix’s recent decision to raise prices in what has generally been seen as a brand reputation-damaging move by CEO Reed Hastings. Read more

Answer the Damn Question, Please

Caveat:  This is an example of a politician not-answering a question and then walking off the set.  I’m not taking sides here, but using this as a teaching moment for others  who either coach spokespersons or want to be interviewed. Read more