CommCore Blog and News
Posts Tagged: Andrew Gilman
CommCore’s: What Were They Thinking: Virgin America Video
CommCore’s Top 5 Blogs of 2013
Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media.
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The Employee Cost of Reputation Mismanagement
Damage to your company’s reputation not only hurts revenue and sales, it will also hinder your organization’s attractiveness to current and potential employees.
According to a recent survey by Corporate Responsibility Magazine and Allegis Group Services, nearly three quarters of Americans — 69% — say they would rather be unemployed than work for a company that has a bad reputation.
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Video: Andrew Gilman CEO Explains the Three Types of Crisis
Elmore Leonard’s rules of writing
None of the obituaries for Elmore Leonard matched his writing style. The best article I read was a reprint of an interview in the Detroit Free Press, which listed Leonard’s 10 rules for writing.
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What does your handshake say about YOU?
Cliché: You only have one chance to make a first impression.
Clichés are both true and exaggeration. So, in the spirit of the cliché, we call your attention to a Fast Company posting on handshakes.
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Storydoing: Storytelling in Action
A blog by Ty Montague in the Harvard Business Review commends the current trend for storytelling as part of marketing, sales and corporate reputation.
Montague’s article is a quick take on his new book True Story: How to Combine Story and Action to Transform Your Business. Read more
Why are safety drills important? Ask Asiana Airlines flight attendants
One of the top media attention grabbers is an airplane crash at a major airport with dramatic video of the explosion and fire.
When Asiana Airlines flight 214 smacked the runway at San Francisco International Airport (SFO), it was all over global news in a twitter nano-second.
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Where’s the Beef? Black Angus version
We don’t usually advise clients to waste time in media interviews bashing the competition. Reporters like it but it doesn’t benefit your cause to have your one and only quote about “them” instead of your message.
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