The NFL can’t win for losing:
It’s clear the NFL has to do more than remove Hernandez’s #81 jersey from its NFL Store now that he has been dismissed from the team and the league.
At CommCore we tell our crisis clients that most crisis communications isn’t about making a problem go away; it’s about preventing a bad situation from getting worse. That means the NFL paying more attention to the players’ off-the-field activities, determining why they commit crimes, and addressing the issue head-on.
As SportsMedia’s Chuck Chapman wrote: “The league has no problem keeping its players on a tight leash to promote a positive image on the field. Roger Goodell and the rest of the NFL owners are going to have to apply the same kinds of standards for off the field behavior…or risk losing everything they’ve built.”