Digital & Social Media

CommCore’s Social and Digital Media Practice connects the tried-and-true basics of messaging and persuasive communications with the evolving protocols of the multi-media world of social and digital media. We bring the discipline of former journalists and communications consultants who understand how to create and adapt your audience-focused messages into conversations for blogs and social networks that are relevant and fresh for targeted customers and communities:

• Social media basics and protocols
  • Overview of communities and bookmark sites such as Twitter, Facebook, LinkedIn, Digg, etc., and how to engage them effectively in a communications strategy
  • Social media tools
  • Building your organization’s own social network: why, for whom, and how?
  • Blogging do’s and don’ts, and how to effectively engage blogosphere influencers
  • Social media and blogosphere crisis and response
  • Establishing consistency of communications across traditional, new, and social media platforms
  • Practical, hands-on seminars with do’s and don’ts for social media writing, commenting and posting

• Coaching, shooting and editing video and other digital rich media
  • Online bios
  • Employee communications on your intranet
  • Online media pressroom video sound bites
  • Marketing communications (brand-specific messages, insertion into DVDs)
  • Stakeholder communications (investors, clients, analysts, partners)
  • Crisis, reputation management, or rapid response video clips
  • Social media