Digital Communications

Digital Internet Video

We begin with the messaging.

We train you on delivery and presentation.

We show you how to apply it to the web.

Then we shoot and edit your web video clips.

From concept to execution, CommCore Digital is your full-service partner for developing, tailoring, and creating Internet video sound bites for key executives and spokespeople:

• Online bios
• Employee communications on your intranet
• Online media pressroom video sound bites
• Marketing communications (brand-specific messages, insertion into DVDs)
• Stakeholder communications (investors, clients, analysts, partners)
• Crisis, reputation management, or rapid response video clips
• Social media

Research confirms that digital video is the fastest-growing communications tool on the web and on wireless platforms. Website videos, webcasts, podcasts, social media clips, instant  video messages, video bios, citizen journalism…all are examples of the personalized visual communications opportunities favored by users of the Internet and wireless devices.

As with all communications, the message is only as effective as the planning, training and execution that goes into it. Just posting or transmitting video doesn’t guarantee it will translate into more effective communication with target online or wireless users and communities.

With a quarter century of focus on preparing and training executives, spokespeople, and opinion-molders on messaging and content, CommCore is adding new services:

In a day we can:

• Refine client messages and presentation on-site to match target online communities
• Train and prep spokespeople for on-camera video sound bites
• Immediately shoot the sound-bite videos and edit them for web use
• Review existing website content for consistency and clarity in messaging

Social Media

Social Media presents one of the few breakthroughs in a client's ability to develop and communicate a message that will reach a target audience. The digital landscape provides both opportunities and challenges for Message Development and Media Training. CommCore brings the discipline of former journalists and communications consultants who understand how to adapt your messages for blogs and social networks, making them more relevant and fresh for targeted audiences. Social media requires more transparency and rigor to make sure the messages, images and ideas are credible and supported.

  Messaging/Strategy

• Defining/Developing “sticky” messages
• Recommendations for revising and energizing traditional media materials for social media
• Website recommendations
• Blogs:
• Fodder (Ideas for posting)
• Commenting on blog posts
• How to write and handle responses

Training

• Results oriented blogging
• Adjusting from delivery of sound bites to sending “sticky” messages
• Avoiding the new pitfalls of social media
• On-camera practice and individualized critique for
• 'The Blog Tree' – mapping viral scenarios and outcomes   

Social media video sound bite production 

• Pre-shoot training and on-site coaching
• Mini-DV camera crew
• Professional Editing