If you think that The Gap’s clothes are hip, so is the way they treat social media with their employees.
An article from Ragan.com, describes The Gap’s social media policy as a straight and to the point approach that includes conversational language sans legalese. The guidelines are not open to the public, but the article did share some highlights from the iPhone-sized booklet titled “OMG you will never guess what happened at work today!!”
Regardless of the size of an organization, a social media guideline for employees is as important as the “Employee Handbook”. Everybody needs to know what they can and cannot say on social networks.
At CommCore when we work with clients for proactive media training and for reactive crisis planning and response, we always ask if there is a social media policy in place. We recommend that it has to be understandable and applicable to the specific organization. The Gap provides an example of how to keep things simple and to the point.
Does your company have a social media policy in place? Have you seen others similar to The Gap’s?