CommCore Blog and News

Nick Peters Quoted in PR Daily on Chipotle’s PR Battle

Nick Peters stated: Perception is reality when a consumer-facing company encounters a crisis, says CommCore Consulting Group Senior Vice President Nick Peters. Most customers don’t care about Chipotle’s side of the story, he says.

“All they know is that the CDC has said it’s a problem, and people aren’t going,” Peters says. “By taking a tough stand, [Chipotle] may feel they’re in the right, but they’re hurting themselves in terms of perception—because most people don’t care for the details, they just want to know, ‘What are you doing, because people are sick?’”

The entire article can be found on PR Daily.140417090206-chipotle-burrito-620xa