In a recent interview, Martha Stewart gave her opinion about bloggers. Stewart’s comment that “… they’re not trained editors” is probably not a great way to engage influencers.
- Bloggers are often closer to consumers – They have a name and a face and have a different – often closer relationship with consumers –than the brands themselves.
- Bloggers come with a following – Stewart refers to it as “popularity” but bloggers with a large following are often quite trusted as well as being popular.
- Bloggers mobilize quickly – Blogger networks are intricate. They can organize boycotts, create a trending hashtag, and fill your website and social media accounts with comments (positive or negative) in the time it takes to ask Siri a few questions. They can also activate your Brand perception and increase your sales.