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Do Trump’s Inauguration donors risk damaging their brands?

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“For a lot of these brands, it’s a very calculated risk that they’re making considering their businesses and shareholders, and the benefit far outweighs the cost,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. “If you’re a big contractor engaged in business with the government, supporting the government will ultimately work in your favor.”

Read the entire article on DIGIDAY

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