Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media. Proactive: storytelling and content creation will continue to be proactive mantras, essential for your essential for your organization’s message and reputation.
by Jerry Doyle
Jerry Doyle reviews the Forbes article about the many useful ways to use storytelling as a strategic leadership tool.
by Dale Weiss
Dale Weiss looked at the leaked email rant from a University of Maryland sorority sister. The profane-laced letter quickly went global and became the subject of memes, photos, videos, and other social media chatter.
by Andrew Gilman
Remember the super bowl? We were all literally in the dark as to what caused the blackout at the New Orleans Superdome.
by Dale Weiss
A&E got caught in a real dilemma this month, involving one of the highest rated shows on cable. There is no simple solution to this mess.
1. What Pasta Will You Buy This
Week?
by Daiva MacKenzie
We created an Infographic to capture highlights of the Barilla Pasta crisis. Barilla was one of many examples in 2013 of the power of social media to turn one misstep into a full-blown PR crisis.
by Daiva MacKenzie
We created an Infographic to capture highlights of the Barilla Pasta crisis. Barilla was one of many examples in 2013 of the power of social media to turn one misstep into a full-blown PR crisis.