Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media. Proactive: storytelling and content creation will continue to be proactive mantras, essential for your essential for your organization’s message and reputation.
Remember the super bowl? We were all
literally in the dark as to what caused the
blackout at the New Orleans Superdome.
by Daiva MacKenzie
We created an Infographic to capture
highlights of the Barilla Pasta crisis. Barilla
was one of many examples in 2013 of the power of social media to turn one misstep into a
full blown PR crisis.