CommCore Presents to Food Marketing Institute Asset Protection Conference:
How to Contain Crises in Today’s Viral World
(Washington, DC, March 19, 2015) –The impact of social media on business operations, and the importance of collaboration between Risk Management (RM) and Loss Prevention (LP) teams and a company’s Communications function are critical to effective crisis management in the retail food industry. Those were two of the key takeaways from an interactive lecture on crisis communications by specialty communications firm CommCore to members of the Food Marketing Institute (FMI) at their annual conference in Memphis, TN.
Attendees learned best practices of crisis communications from food industry-related case histories. They then had to react to a fictitious but realistic simulation about an escalating social protest campaign calling for a national veal boycott because of the treatment of calves.
“How the public, the media, social activists, and stakeholders such as employees, suppliers, shippers, board members and stock holders perceive an evolving situation can have a material impact on your day-to-day operations,” CommCore Senior Vice President Nicholas F. Peters explained to the RM and LP managers. “What is communicated — and when and how — can be the difference between a manageable emergency and a crisis that goes viral and disrupts business continuity.”
Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information.
CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world since 1985. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response, executive media and presentation training, message development, C Suite leadership and staff internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get To The Point. CommCore is headquartered in Washington, D.C., and has offices in New York City, Los Angeles, & Dallas.