For Immediate Release
CommCore Presents Crisis Communications Seminar for PRSA
(Washington, DC, April 25, 2016) – Determining if an incident is an “emergency” or a “crisis” is a crucial step for any organization, CommCore Senior Vice President Nicholas F. (Nick) Peters told a recent seminar on crisis communications. Knee-jerk over-reaction may actually precipitate a crisis when the situation is manageable.
Peters, Jim Moorhead, Managing Director for Public Affairs & Crisis at Burson-Marsteller, and Maureen Donahue Hardwick, partner at Drinker Biddle & Heath were co-panelists on a program “Is It Really a Crisis? How To Define a Crisis, and When To React,” sponsored by the Public Relations Society of America’s National Capital Chapter.
“An organization’s Crisis Response team should represent a cross-section of functions,” Peters said. “Inputs from the C-Suite, legal, HR, IT, IR, security, business or program units, will ensure that the need for speed doesn’t make a bad situation worse. And if it is deemed to be a crisis, then you have everyone on the same page as you move forward with a response in the critical ‘golden hour’.”
Peters, Moorhead and Hardwick shared examples of crisis management and mismanagement and answered questions from the audience consisting of Washington-area PR professionals.
The National Capital Chapter of the Public Relations Society of America represents many of the top leaders in the PR field and is the essential network for PR practitioners in the Washington, D.C. area. PRSA-NCC is the largest and most active PRSA chapter in the nation – with more than 1,400 members and 40-plus events each year. PRSA is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. See more at: http://www.prsa-ncc.org/about-us
CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world since 1985. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response, executive media and presentation training, message development, C Suite leadership and staff internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get To The Point. CommCore is headquartered in Washington, D.C., and has offices in New York City, Los Angeles, & Dallas.
For more information about the event or the services of CommCore Consulting please visit www.commcoreconsulting.com or call 202-659-4177
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