CommCore CEO, Andrew Gilman, recently was quoted in the New York Times discussing the controversy over TLC’s popular reality show “19 Kids and Counting,” and the latest on companies removing their advertisements from the show.
If TLC continues to broadcast reality shows that run into trouble, the network risks alienating viewers and advertisers, said Andrew Gilman, the president and chief executive of the CommCore Consulting Group, a crisis communications firm.
“After about the third or fourth time, I think people decide, ‘You know, I’m not trusting or believing the other stuff they’re putting on their network,’ ” he said. He added that the behavior of reality TV stars could often be less predictable than that of actors in scripted series.