CommCore CEO Andy Gilman discusses PR Lessons from Kevin McCarthy Debacle in O’Dwyer’s October 8, 2015 edition.
He discusses the three lessons for PR pros who counsel clients on how to present themselves to the media:
- Think before you speak
- Work with your team on the best way to frame your message
- Get (and protect) a seat at the table
Read more in O’Dwyer’s October 8, 2015 edition.