CommCore CEO, Andrew Gilman was quoted in the PR News article, “PR Advice for Hillary Clinton After Brazile Report in Politico” regarding communications tips on how to approach next steps when providing follow up statements to the media.
Here’s what he said:
- Have a senior, known spokesperson issue a clarifying statement as to the campaign’s version of the facts.
- Develop a series of responses as this issue gets more public airing. I would not hold a press conference, but I’d prepare answers for Hillary Clinton to provide at any public meetings or events.
- I would also include in any response the need to address the other critical issue: the need for long-term solvency of the Democratic Party.