CommCore CEO, Andrew Gilman was recently quoted in the New York Times on the recent crisis that the Tiki Brand company faced.
Andrew D. Gilman, who has consulted with companies like Johnson & Johnson, General Motors and Pepsi during crises, described Tiki as essentially “minding its own business” when it found itself caught up in the Charlottesville demonstrations.
“You hope that people are rational enough not to blame the innocent with the association that others are taking for it,” Mr. Gilman said. “But you cannot sit back passively and let this happen.”
He added, “When you have these things happen, it just hits you in the tummy and in the heart. You say, ‘We weren’t doing anything wrong.’ ”