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CommCore CEO Andrew Gilman quoted in Digiday’s article, “‘A lot of internal churning': Inside United’s PR crisis cleanup

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CommCore CEO Andrew Gilman was quoted in Digiday’s recent article on the continuation of United Airlines’ PR crisis:

Yesterday, it embarked on a multimedia quest to convince people it is taking responsibility by changing its overbooking rules. United announced changes to its customer-service policies. People getting bumped from flights can now receive up to $10,000 in rewards, up from $1,000. The airline also pledged to reduce its amount of overbooking. And it reached a settlement with the doctor who was dragged off the flight. The amount of the settlement was not disclosed.

“They are clearly trying to pivot toward the future,” said Andy Gilman, president and CEO of crisis communications firm CommCore Consulting Group. “Almost in every crisis you hit a bottom point, and then you can begin to recover.”

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