CommCore Blog and News

CEO Andrew Gilman Quoted in “What brands can learn from the three-day #DeleteUber outrage cycle”

The political sphere has been abuzz lately with strong opinions on the most recent executive order to temporarily block immigration from seven different countries, and with it, some brand names are in the spotlight voicing their own opinions. DigiDay reached out to CommCore CEO Andrew Gilman for his take on the situation.

“With the frequency with which brands find themselves to be the target of social media outrage, they have to have established assembly lines of response plans,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. “But they must develop their crap detectors. Not everything is worth responding to. And it’s tiring.”

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