CommCore Blog and News

Why is the Cruise Industry Close to Bullet Proof?

Take a look at what’s happened to the cruise industry over the last couple of years:

  • Two “poop” cruises
  • Costa Concordia capsizes in Italy
  • Norovirus sickening passengers
  • Two separate drowning incidents involving small children in a ship’s swimming pool

That’s just a partial list. Read more

The Art of Storytelling: Relevant As Ever

After a business meeting, which are you more likely to remember – a relevant story or anecdote, or a good PowerPoint slide?

The answer should be self-evident, as a recent Wall Street Journal article suggests: “Even with digital and social-media tools, employees often struggle to convey ideas to each other, to managers and to customers. Read more

Corporate Social Media Policies

News publisher Gannett’s new social media policy for employees (including reporters) underscores the double-edged sword that social media is to businesses. Gannett, like many of our clients, wants all the benefits of advancing the brand and engaging with eyeballs (customers) while at the same time trying to minimize the risks of off-message postings, and possible breaches of organizational confidentiality and other issues. Read more

Oprah, A-Rod, and the Rollercoaster of Crisis Planning

Recent controversies involving billionaire media-mogul Oprah Winfrey, New York Yankee slugger Alex Rodriguez, and theme park Six Flags Over Texas had different outcomes and different lessons for crisis communicators:

  • Oprah was in a trendy purse shop in Geneva when a sales clerk (who clearly didn’t recognize her customer) refused to show her a $38,000 handbag.
Read more