CommCore Blog and News

Virtual Training: Coronavirus & Beyond

The short and long-term impacts of the coronavirus on your business are constantly evolving. It is critical that your communications to internal and external audiences be clear and consistent.

With continued business uncertainty, CommCore clients can and should use virtual communications technologies, rather than in-person meetings, presentations and training.

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4F’s for Coronavirus

CommCore employs a 4F approach to crisis management: Organizations should be Fast, Frequent, Factual & Flexible.

As the COVID-19 Coronavirus continues its tragic march disrupting business, travel and everyday activities, every organization should be prepared to use the 4F’s as a guide to ensure that critical messages are sent to important stakeholders. Read more

Did Popeyes pressure test its new sandwich launch?

The ongoing issues of violence, long lines, customer response along with positive and negative publicity to Popeyes Chicken Sandwich continue to play in social media and the news. It’s a good example of why an organization needs to have advance planning for its positive marketing, and also needs to plan for what can go wrong.  Read more

Changing Roles for the CCO

Private sector organizations, non-profits, associations and government agencies face big issues from disruption, transformation and reputation challenges. The impact on their communications teams is formidable.

A recent article in PRWeek by editor Steve Barrett, chronicled multiple changes of Chief Communications Officers in big organizations over the past several months.  Read more

Boeing and SoulCycle: Which was a Flash, Predictable or Chronic Crisis?

In order to learn from any crisis, it’s important to understand how the events and reactions fit into broad categories. One of our PR colleagues, Jim Lukaszewski, developed a set of criteria that includes Natural Disasters, Cyber/Hacking, Ethical lapses, Operations Failures, Human Error and Terrorism. Read more

The Message of Hurricane Barry

The hurricane season is heating up, and Louisiana has taken a hit from the season’s first named storm. This Observer can’t offer too much comment to Mother Nature; rather we’ll send a shout-out to the National Hurricane Center (NHC), which has upped its game when communicating important messages. Read more

Sephora: Caught by the Reputational Radar Gun

Contributor: Gabriela Deno

If you know there’s a radar gun up the road, there’s a good chance you’ll slow down to avoid a ticket. In fact, behavioral scientists tell us that learned behavior is developed from experience.  Read more

CEO: Crisis Executive Officer

Last year more corporate CEOs were ousted for either personal or organizational ethical lapses than for any other issue. That’s one of the key findings of the latest annual CEO Success Study by Strategy&, a division of PwC:
  • The study defines CEO dismissals due to ethical lapses as “the removal of the CEO as the result of a scandal or improper conduct by the CEO or other employees.”
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