CommCore Blog and News

Don’t Become the Punch Line or the Punching Bag

observer 4.15

Photo Source: NBC News “Today Show”

We don’t usually delve into the political arena, but Republican presidential candidate Rand Paul’s rough campaign kickoff is a reminder to public figures from business and entertainment — as well as politics — that preparation and an even temperament are crucial to effective communication. Read more

Grandma & Third Parties. It’s All About Trust.

Your grandmother was right when she used to say, “Don’t toot your own horn, let others do15.3.2 it.”

That’s even more true in today’s 24/7 world of crisis management.  Third party advocates and spokespersons are experiencing increased influence as a way to build brand reputation and defend it when a crisis hits. Read more

E-Mail Protocol Lessons From The Sony Pictures Hacking

14.12The hacking of SONY Pictures data not only raises questions about whether threats can force a company to pull a product from the market place, but generates a host of new concerns for anyone who uses e-mail or instant messaging. Read more