CommCore Blog and News
At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.)
For the article, the Times journalists played roles — not as reporters but as management and other stakeholders — and discovered first-hand what such simulations seek to accomplish: “[T]he quick escalation of the disaster and criticism from all sides made it clear why companies are paranoid about ending up in that kind of situation…and why they feel the need to plan.”
- Crisis simulations are worth the investment to assess current response planning and think through what else could happen.
Equifax stock fell 19.5% the day the credit reporting agency revealed its massive data breach from six weeks earlier, affecting 143 million customers.
Six days later, it was down 31%.
Equifax’s bumbling response has come under withering criticism from the public,media, lawmakers, regulators, analysts, and crisis experts. Read more
A recent article in the Washington Post pointed out what is known in the communications consulting world as “The New York Times Rule” or “The Front-Page Test,” which states that anything you write in email can turn up in a major national newspaper and become a liability to your reputation. Read more
Cybersecurity Hall of Fame member Gene “Spaf” Spafford has said, “The only truly secure system is one that is powered off, cast in a block of concrete and sealed in a lead-lined room with armed guards.”
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more