Case Studies


CommCore CEO Andrew Gilman was one of the lead consultants assisting J&J throughout the communications process during Tylenol’s tampering crisis.  First, Andrew conducted Media Training for teams of J&J managers who were asked to go to local markets and explain the comeback strategy, including the tamper resistant packaging.  Gilman then was asked to work with CEO James Burke to prepare for the most critical communications efforts:  National press conference to announce the reintroduction of Tylenol to consumers, as well as specific rehearsal for the make-or-break “60 Minutes” interview.

CommCore provided:

CommCore’s role was to help decide on the best and most powerful messages, rehearse and coach the CEO for the most important business communications that J&J had faced to date. The results speak for themselves.