Case Studies : Witness Preparation

Architect of the Capitol

This case study illustrates senior official presentation evaluation, message development, coaching, and rigorous question and answer training for Congressional testimony.

CommCore Consulting Group was retained to coach the Architect of the Capitol for testimony regarding budgets and specific items for remodeling of the Capitol building. This assignment was particularly complex due to budget constraints in Congress while at the same time a compelling need to overhaul the very building congress worked in every day.

CommCore assisted the official to develop a metaphor to help explain the delicate issues of cost overruns and delays.  The Architect began his five minute statement comparing the Capitol building with a vintage Ford Thunderbird auto that needed to install a catalytic converter.  It’s much easier to buy a new car with all the emissions technology, but it may not look as nice, the official explained.

This opening statement helped set a better tone in what was a difficult hearing.

Services Provided:
Presentation Training
Message Development
Witness Preparation Training

Industry:  Government